Insights and Data
CRM marketing solution provider Optimove has recently unveiled its latest insights regarding bettors' intentions for wagering on Euro 2024.
The report, compiled by Optimove Insights, offers an in-depth examination of the wagering and communication preferences of the average European customer, delivering a wealth of actionable data for sportsbook operators.
Betting Behavior and Preferences
One of the key findings reveals that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Furthermore, 29% of bettors bet on several games per week, indicating a significant engagement with sports betting.
An impressive 76% of respondents place at least one bet per month, highlighting a strong inclination towards regular wagering activities among European bettors.
When it comes to the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely with 39% popularity, and parlays round out the top three at 35%. This breakdown provides valuable insights into the preferences of the betting community.
Event-Based Betting Preferences
As per the report, 57% of bets are placed on Champions League and European tournaments, showing a strong preference for high-stakes, prestigious events. National league season games also draw significant attention, with 54% of bets placed on these events. Bets on national tournaments or friendlies account for 48%, while national cup games attract 46% of the betting activity.
Euro 2024 Betting Trends
A staggering 84% of bettors plan to bet on Euro 2024, regardless of whether their national team is participating, underscoring the event's massive appeal.
Live betting during games emerges as a highly popular form of wagering, with 83% of bettors engaging in this dynamic style of betting. This trend reflects a growing preference for real-time engagement and decision-making during matches.
The primary factor influencing a bet is player performance, cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors. These insights can help operators tailor their offerings to meet bettors’ expectations more effectively.
Marketing Challenges and Industry Implications
Despite the evident enthusiasm for betting, many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This serves as a cautionary tale for sportsbook operators to tailor their communication strategies more thoughtfully to maintain their player base.
This detailed report offers a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. As one representative from Optimove noted, "The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value."
In addition, the upcoming Euro 2024 event presents an incredible opportunity for operators to build deeper relationships with both current and new players. As optimistically highlighted in the report, "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
The strategic use of this data can enable sportsbooks to create more targeted and effective marketing campaigns, ensuring they meet the needs and preferences of their audience. By understanding bettors' behaviors and preferences, operators can enhance their customer engagement strategies, offering a more personalized betting experience and thereby fostering stronger loyalty.
In conclusion, the insights from Optimove provide an in-depth look at the betting landscape leading up to Euro 2024. Sportsbooks that leverage these insights will be better equipped to cater to the needs of their bettors, potentially increasing both retention and loyalty while navigating the intricate dynamics of sports betting marketing.